Basic marketing : A global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New Delhi : McGraw-Hill, c2002.Edition: 14th edDescription: xxxii, 815 p. : ill. ; 28 cmISBN:- 0070486972
- 658.8 21
- HF5415.13 .M369 2002
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .M369 2002 (Browse shelf(Opens below)) | 4904/04 | Available | KCA001056 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .M369 2002 (Browse shelf(Opens below)) | 4905/04 | Available | KCA001057 |
Includes bibliographical references and indexes.
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
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