Basic marketing : A global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New Delhi : McGraw-Hill, c2002.Edition: 14th edDescription: xxxii, 815 p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.13 .M369 2002 (Browse shelf(Opens below))	4904/04	Available		KCA001056
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.13 .M369 2002 (Browse shelf(Opens below))	4905/04	Available		KCA001057

Includes bibliographical references and indexes.

System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.

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