The KCAU Library

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1.
ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, c2005
Other title:
  • Profit brand
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HD69.B7 W73 2005, ...
2.
Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Palgrave Macmillan, 2017
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD69.B7 S74 2017.
3.
Brand management : Tilde heding, Charlotte F. Knudtzen, Mogens Bjerre mastering research, theory and practice / by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge Taylor & Francis group ; 2020
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HD69 .B7 H43 2020.
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