The KCAU Library

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1.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Prentice Hall, c1999
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .K6314 1999. Martin Oduor-Otieno Library (2)Call number: HF5415 .K636 2008, ...
2.
Foundations of marketing / David Jobber, john Fahy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill Education Education, 2003
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415 .J7658 2003, ...
3.
Marketing Strategy / Jim Blythe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGrawn Hill, c2003
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF 5415 .B33 2003. Martin Oduor-Otieno Library (1)Call number: HF 5415 .B33 2003.
4.
Marketing exchange transactions and relationships / Franklin S. Houston, Jule B. Gassenheimer, and James M. Maskulka. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Quorum Books, 1992
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.13 .H677 1992. Martin Oduor-Otieno Library (1)Call number: HF5415.13 .H677 1992.
5.
Valuing your customers : from quality information to quality relationships through database marketing / Angus Jenkinson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw Hill Book Co., 1995
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.126 .J46 1995. Martin Oduor-Otieno Library (2)Call number: HF5415.126 .J46 1995, ...
6.
Marketing campaigns / Diane Canwell. by Series: The marketing toolkits series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : International Thomson Pub. Europe, c1998
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.13 .C26 1998. Martin Oduor-Otieno Library (3)Call number: HF5415.13 .C26 1998, ...
7.
Essentials of Marketing / Geoff Lancaster, Lester Massingham and Ruth Ashford. by
Edition: 4th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw Hill, c2002
Availability: Items available for loan: Town Campus Library (1)Call number: HF 5415 .L2625 2002. KCA Kisumu Campus (1)Call number: HF 5415 .L3 2002. Martin Oduor-Otieno Library (2)Call number: HF 5415 .L2625 2002, ...
8.
Elements of marketing / Anthony R. Morden. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : DP Publications Ltd., c1993
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5415 M67 1993, ...
9.
Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek. by Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1993
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.126 .O96 1993. Martin Oduor-Otieno Library (2)Call number: HF5415.126 .O96 1993, ...
10.
Marketing communications : an integrated approach / P R Smith with Jonathan Taylor. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Milford, CT : Kogan Page, 2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .S65 2002.
11.
Lotus 1-2-3 for marketing and sales managers / Dan Remenyi and Sue Nugus. by Series: McGraw-Hill business software tutorials
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1988
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.125 .R45 1988.
12.
Managing and motivating your agents and distributors / Vinoo Iyer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Financial Times/Pitman Pub., 1992
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.129 .I94 1992.
13.
Profitable marketing communications : a guide to marketing return on investment / Antony Young & Lucy Aitken. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page Ltd, 2007
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .Y69 2007, ...
14.
Customer-focused marketing : actions for delivering greater internal and external customer satisfaction / Ian Chaston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill, c1993
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .C5117 1993.
15.
Marketing audit checklists : a guide to effective marketing resource realization / Aubrey Wilson. by Series: McGraw-Hill marketing for professionals
Edition: 2nd ed., fully rev. and extended.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1993
Availability: Items available for loan: Martin Oduor-Otieno Library (6)Call number: HF5415.16 .W53 1993, ...
16.
Marketing communications : contexts, contents, and strategies / Chris Fill. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London New York : Prentice Hall, 1999
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .F55 1999.
17.
Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill Higher Education, c2013
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415 .J5 2013, ...
18.
The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives / Angela Hatton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Financial Times Prentice-Hall, 2000
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415 .H373 2000, ...
19.
Principles and practice of marketing / David Jobber. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill, 2001
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .J5 2001. KCA Kitengela Campus Library (1)Call number: HF5415 .J5 2001. Martin Oduor-Otieno Library (2)Call number: HF5415 .J5 2001, ...
20.
The manager's guide to competitive marketing strategies / Norton Paley. by
Edition: 3rd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Viva Books Private Limited, c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .P32 2007.
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