Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek.
Material type:
TextSeries: McGraw-Hill marketing for professionalsPublication details: London ; New York : McGraw-Hill Book Co., c1993.Description: xiv, 268 p. : ill. ; 24 cmISBN: - 0077077660 :
- 658.8/4 20
- HF5415.126 .O96 1993
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Main Long
|
KCA Kitengela Campus Library | Non-fiction | HF5415.126 .O96 1993 (Browse shelf(Opens below)) | 21141/10 | Available | Z00040264 | |
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.126 .O96 1993 (Browse shelf(Opens below)) | 17088/10 | Available | Z00034641 | |
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.126 .O96 1993 (Browse shelf(Opens below)) | 17142/10 | Available | Z00034076 |
Includes bibliographical references (p. [262]-263) and index.
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