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	1.	Basic Marketing : A Global-managerial Approach / William D. Perreault by Perreault, William D McCarthy. E. Jerome Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw- Hill, c1996 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF 5415.13 .M369 1996. Martin Oduor-Otieno Library (2)Call number: HF 5415.13 .M369 1996, ... Place hold Add to cart (remove)
	2.	Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine II. by Gilmore, James H, 1959- Pine, B. Joseph Series: Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2000 Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: TS155.65 .M37 2000, ... Place hold Add to cart (remove)

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