Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.
Material type: TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, c1998.Edition: 2nd edDescription: xxxvi, 615 p. : ill. (some col.), col. maps ; 29 cmISBN:- 0256218978
- Marketing principles and perspectives
- 658.8 21
- HF5415.1 .B4155 1998
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.1 .B4155 1998 (Browse shelf(Opens below)) | 15851/08 | Available | Z00010776 |
Includes bibliographical references (p. 573-589) and indexes.
There are no comments on this title.