Contemporary advertising / William F. Arens.

By:

Arens, William F

Material type: Text

TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2002.Edition: 8th edDescription: xxxix, 614 p. : ill. (some col.) ; 29 cmISBN:

0072415444

Subject(s):

Advertising

DDC classification:

659.1 21

LOC classification:

HF5821 .B62 2002

Reviews from LibraryThing.com:

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5821 .B62 2002 (Browse shelf(Opens below))	17964/10	Available		Z00035475

Includes bibliographical references and indexes.

System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.

There are no comments on this title.

to post a comment.

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)

here

The KCAU Library

Contemporary advertising / William F. Arens.

More Links

More Links