The KCAU Library

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1.
Marketing communications : contexts, contents and strategies / Chris Fill. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, c1998
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.123 .F55 2009, ...
2.
Marketing management / Geoff Lancaster, Lester Massingham. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill Book Company, c1998
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .L337 1998.
3.
Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever / Ian H. Gordon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Toronto : John Wiley & Sons Canada, c1998
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.55 .G67 1998, ...
4.
Contemporary marketing : wired / Louis E. Boone, David L. Kurtz. by Series: The Dryden Press series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1998
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415 .B53 1998, ... KCA Kisumu Campus (2)Call number: HF5415 .B53 1998, ... Martin Oduor-Otieno Library (3)Call number: HF5415 .B53 1998, ...
5.
Principles and practice of marketing / David Jobber. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkshire : McGraw-Hill Publishing company, c1998
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415 .J5 1998. Martin Oduor-Otieno Library (1)Call number: HF5415 .J5 1998.
6.
Marketing Communications : contexts, contents and strategies / Chris Fill by
Edition: 2nd Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Prentice Hall, c1998
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF 5415.123 .F55 1998.
7.
Marketing campaigns / Diane Canwell. by Series: The marketing toolkits series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : International Thomson Pub. Europe, c1998
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.13 .C26 1998. Martin Oduor-Otieno Library (3)Call number: HF5415.13 .C26 1998, ...
8.
Marketing research / Donald R. Lehmann, Sunil Gupta, Joel Steckel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Addison-Wesley, c1998
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.2 .L3883 1997. Martin Oduor-Otieno Library (1)Call number: HF5415.2 .L3883 1998.
9.
Integrated marketing communications : a systems approach / M. Joseph Sirgy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.123 .S55 1998. Martin Oduor-Otieno Library (3)Call number: HF5415.123 .S55 1998, ...
10.
Discovering data mining : from concept to implementation / Peter Cabena ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.125 .D584 1998.
11.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1998
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .H87 1998, ...
12.
Marketing : principles and practice / Cannon, Tom by
Edition: 5th edtion
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Cassel, c1998
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .C2716 1998.
13.
Consumer behavior and marketing action / Henry Assael. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, c1998
Other title:
  • Consumer behavior
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.3 .A83 1998. Martin Oduor-Otieno Library (3)Call number: HF5415.3 .A83 1998, ...
14.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (2)Call number: HF5415.13 .P387 1998, ... Martin Oduor-Otieno Library (4)Call number: HF5415.13 .P387 1998, ...
15.
Marketing : creating value for customers / Gilbert A. Churchill, J. Paul Peter. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill , c1998
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415 .C5275 1998, ...
16.
Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (3)Call number: HF5415 .R3242 1998, ... Martin Oduor-Otieno Library (3)Call number: HF5415 .R3242 1998, ...
17.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, c1998
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.135 .K47 1998. Martin Oduor-Otieno Library (1)Call number: HF5415.135 .K47 1998.
18.
Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge. by Series: Irwin/McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998
Other title:
  • Marketing principles and perspectives
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1 .B4155 1998.
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