Principles of global marketing / Warren J. Keegan, Mark C. Green.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1997.Description: xxi, 421 p. : ill. (some col.), col. maps ; 26 cmISBN:- 0137222998
- 658.8/48 20
- HF1416 .K443 1997
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Short | KCA Kisumu Campus | Non-fiction | HF1416 .K443 1997 (Browse shelf(Opens below)) | 2762/08 | Available | Z00032524 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF1416 .K443 1997 (Browse shelf(Opens below)) | 11585/07 | Available | Z00003524 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF1416 .K443 1997 (Browse shelf(Opens below)) | 14253/08 | Available | Z00008614 |
Rev. ed. of: Multinational marketing management. 3rd ed. 1984.
World maps on endpapers.
Includes bibliographical references and indexes.
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