Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.

By:

Contributor(s):

Material type: Text

TextPublication details: Hoboken, NJ : Wiley, 2003.Description: xvi, 206 p. : ill. ; 24 cmISBN:

Subject(s):

DDC classification:

LOC classification:

Reviews from LibraryThing.com:

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Barcode
Main Short	KCA Kisumu Campus	Non-fiction	HF5415.13 .K639 2003 (Browse shelf(Opens below))	3484/10	Available	Z00039213
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.13 .K639 2003 (Browse shelf(Opens below))	17868/10	Available	Z00035508
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.13 .K639 2003 (Browse shelf(Opens below))	20605/10	Available	Z00040676
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.13 .K639 2003 (Browse shelf(Opens below))	21661/10	Available	Z00041073
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.13 .K639 2003 (Browse shelf(Opens below))	5379/03	Available	KCA004809

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

here

The KCAU Library