Marketing : concepts and strategies / William M. Pride & Ferrell, O. C.
Material type: TextPublication details: New Delhi : Biztantra, 2003.Edition: 12th edDescription: xxxi, 750 p. : ill. ; 27 cmISBN:- 8177225200
- 658.8 22
- HF5415 .M658 2003
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415 .M658 2003 (Browse shelf(Opens below)) | 7358/05 | Available | KCA005448 |
Includes bibliographical references and index.
Introductory marketing textbook.
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