Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.
Material type: TextPublication details: Hoboken, NJ : Wiley, 2003.Description: xvi, 206 p. : ill. ; 24 cmISBN:- 0471455164
- 658.8 21
- HF5415.13 .K639 2003
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Short | KCA Kisumu Campus | Non-fiction | HF5415.13 .K639 2003 (Browse shelf(Opens below)) | 3484/10 | Available | Z00039213 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .K639 2003 (Browse shelf(Opens below)) | 17868/10 | Available | Z00035508 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .K639 2003 (Browse shelf(Opens below)) | 20605/10 | Available | Z00040676 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .K639 2003 (Browse shelf(Opens below)) | 21661/10 | Available | Z00041073 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .K639 2003 (Browse shelf(Opens below)) | 5379/03 | Available | KCA004809 |
Includes bibliographical references and index.
There are no comments on this title.