Basic marketing : A global-managerial approach / Joseph P. Cannon, William D. Perreault, E. Jerome McCarthy.
Material type: TextPublication details: New York : McGraw-Hill/Irwin, c2008.Edition: 16th edDescription: xxxvi, 790, various pagings : ill. (col.) ; 27 cmISBN:- 9780071101103
- HF5415.13 .M369 2008
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Short | KCA Kisumu Campus | Non-fiction | HF5415.13 .M369 2008 (Browse shelf(Opens below)) | 18651/10 | Available | Z00036103 |
Includes bibliographical references and indexes.
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