Basic marketing research / Gilbert A. Churchill, Jr.

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Material type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1996.Edition: 3rd edDescription: xvii, 863 p. : col. ill., col. maps ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.2 .C49 1996 (Browse shelf(Opens below))	19113/10	Available		Z00036590

One "Statistics command summary" chart inserted.

Includes bibliographical references and index.

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