Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: xxv, 635, [118] p. : ill. ; 24 cmISBN:- 0131201158
- 658.8/27 21
- HD69.B7 K45 1998
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Town Campus Library | Non-fiction | HD69.B7 K45 1998 (Browse shelf(Opens below)) | 17021/10 | Available | Z00034226 |
Includes bibliographical references and index.
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