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1.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .M369 2005, ...
2.
Basic marketing : A global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill, c2002
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .M369 2002, ...
3.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, E. Jerome McCarthy. by Series: Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill /Irwin, c2006
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .M378 2006. KCA Kitengela Campus Library (1)Call number: HF5415 .M378 2006. Martin Oduor-Otieno Library (3)Call number: HF5415 .M378 2006, ...
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