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	1.	Marketing research / Donald R. Lehmann, Sunil Gupta, Joel Steckel. by Lehmann, Donald R Gupta, Sunil Steckel, Joel H Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Addison-Wesley, c1998 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.2 .L3883 1997. Martin Oduor-Otieno Library (1)Call number: HF5415.2 .L3883 1998. Place hold Add to cart (remove)
	2.	Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann. by Farley, John U Lehmann, Donald R Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lexington, Mass : Lexington Books, c1986 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .F28 1986. Place hold Add to cart (remove)

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