Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann.

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Material type: Text

TextPublication details: Lexington, Mass : Lexington Books, c1986.Description: xiv, 121 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.2 .F28 1986 (Browse shelf(Opens below))	23494/11	Available		Z00048034

"Marketing Science Institute series"--Jacket.

Includes index.

Bibliography: p. [109]-115.

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