eCommerce : formulation of strategy / Robert T. Plant.
Material type:
TextPublication details: Upper Saddle River, NJ : Financial Times/Prentice Hall, c2000.Description: xxiv, 343 p. : ill. ; 24 cmISBN: - 0130198447
- 658.4/012 21
- HF5548.32 .P58 2000
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Main Long
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KCA Kitengela Campus Library | Non-fiction | HF5548.32 .P58 2000 (Browse shelf(Opens below)) | 11619/07 | Available | Z00003546 | |
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Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5548.32 .P58 2000 (Browse shelf(Opens below)) | 10875/07 | Available | Z00002546 | |
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5548.32 .P58 2000 (Browse shelf(Opens below)) | 11601/07 | Available | Z00003449 |
Includes index.
"In this book, global e-commerce expert Dr. Robert Plant cuts through the techno-babble to present the first balanced, integrated strategy for e-commerce leadership. Plant organizes every key driver of e-commerce success into a breakthrough Internet Strategy Effectiveness Scorecard that maps strategy to quantifiable metrics.
Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.
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