The KCAU Library

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61.
Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa. by
Edition: 8th ed., 25th anniversary ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1995
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .M29748 1995.
62.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk . by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .S35 2004.
63.
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .S35 2004.
64.
Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, 2001
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .K636 2001. Martin Oduor-Otieno Library (3)Call number: HF5415 .K636 2001, ...
65.
Services marketing / Christopher H. Lovelock. by Series: The Prentice-Hall series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1991
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.122 .L68 1991.
66.
Marketing : an introduction / Gary Arnstrong and philip kotler. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .K625 2002.
67.
Global marketing management / Warren J. Keegan. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c1989
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF1416 .K44 1989, ...
68.
Marketing Today/ Gordon Oliver. by
Edition: 2nd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs: Prentice Hall International, 1986
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .O5544 1986.
69.
Relationship marketing : exploring relational strategies in marketing / John Egan. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Financial Times, Prentice Hall, c2011
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.55 .E34 2011. Not available: Martin Oduor-Otieno Library: Checked out (1).
70.
The mirage of global markets : how globalizing companies can succeed as markets localize / David Arnold. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : FT Prentice Hall, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD2755.5 .A75 2004.
71.
ComputingFailure.com : war stories from the electronic revolution / Robert L. Glass. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall PTR, c2001
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HD9696.2.A2 G58 2001. Martin Oduor-Otieno Library (1)Call number: HD9696.2.A2 G58 2001.
72.
International marketing : an Asia-Pacific perspective / Richard Fletcher, Linden Brown. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Prentice Hall, 1999
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF1416.6 .A78 F57 1999.
73.
Fundamentals of modern marketing / Edward W. Cundiff, Richard R Still and Norman A. P. Govoni. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs : Prentice -hall international , inc, 1980
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .C793 1980.
74.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, c1998
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.135 .K47 1998. Martin Oduor-Otieno Library (1)Call number: HF5415.135 .K47 1998.
75.
Marketing principles / William G. Nickels. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1982
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .N47 1982.
76.
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1991
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .K6312 1991.
77.
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .K6312 1996.
78.
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .K6312 2003.
79.
Strategic marketing : making decisions for the strategic advantage / Musadiq A. Sahaf by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice hall, 2008
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.135 .S131 2008.
80.
Smarter pricing : how to capture higher margins from your market / Tony Cram. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall , 2006
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5416.5 .C73 2006.
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