The KCAU Library

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41.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2007
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .C58 2007.
42.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1996
Other title:
  • Marketing for hospitality & tourism
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: TX911.3.M3 K68 1996.
43.
E-commerce strategies / Charles Trepper. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice hall of india, c2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5548.32 .T74 2000.
44.
E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1265 .S774 2006.
45.
Marketing management / Philip Kotler, Kevin Keller. by
Edition: Twelfth ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.13 .K64 2006.
46.
Marketing communications : contexts, contents, and strategies / Chris Fill. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London New York : Prentice Hall, 1999
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .F55 1999.
47.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .K636 2006.
48.
Principles of marketing / Joel R. Evans, Barry Berman. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall, 1995
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .E865 1995. Martin Oduor-Otieno Library (2)Call number: HF5415 .E865 1995, ...
49.
The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives / Angela Hatton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Financial Times Prentice-Hall, 2000
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415 .H373 2000, ...
50.
Winning marketing strategies / Barry Feig. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Paramus, NJ : Prentice Hall, c1999
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .F447 1999.
51.
Marketing management in the 21st Century / Noel Capon and James Mac Hulbert. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 2000
Other title:
  • Marketing management in the twenty-first Century
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .C265 2000.
52.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Prentice Hall, c2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .M29 2000.
53.
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5826.5 .K45 2004.
54.
Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1995
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415 .S357 1995, ...
55.
Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1991
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415 .R355 1991, ...
56.
Principles of marketing : activebook version 1.0 / Philip Kotler, Gary Armstrong. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2001
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415 .K636 2001, ... Martin Oduor-Otieno Library (2)Call number: HF5415 .K636 2001, ...
57.
Marketing and the bottom line : the new metrics of corporate wealth / Tim Ambler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Financial Times/Prentice Hall, 2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .A43 2000.
58.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall , c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .K636 2004.
59.
Marketing management / Philip Kotler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper saddle river, N. J. : Prentice Hall, c2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .K64 2000.
60.
The complete guide to marketing and the law / Robert J. Posch, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1988
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: KF1609 .P67 1988.
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