The KCAU Library

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1.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson/Prentice-Hall, c2008
Availability: Items available for loan: Town Campus Library (1)Call number: HD69.B7 K45 2008. Martin Oduor-Otieno Library (1)Call number: HD69.B7 K45 2008.
2.
Marketing management / Philip Kotler, Kevin Keller. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson Education Ltd , c2013
Availability: Items available for loan: Town Campus Library (3)Call number: HF5415.13 .K636 2013., ... KCA Kitengela Campus Library (7)Call number: HF5415.13 .K636 2013., ...
3.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England, Pearson Education 2020
Availability: Items available for loan: Town Campus Library (1)Call number: HD69.B7 K45 2020.
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