Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
Material type: TextPublication details: India : Pearson Education, 1996Edition: 5th edDescription: xiii, 754p. : ill. ; 25 cmISBN:- 8178087359
- 659.1 20
- HF5823 .A13 1996
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5823 .A13 1996 (Browse shelf(Opens below)) | 5445/04 | Available | KCA000649 |
Includes bibliograhical references and index.
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