The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.
Material type: TextPublication details: Boston : Prentice Hall, c2011.Edition: 5th edDescription: xiv, 334 p. : ill. ; 24 cmISBN:- 9780132546133
- 0132546132
- 658.8/16 22
- HF5416.5 .N34 2011
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Short | Martin Oduor-Otieno Library This item is located on the library ground floor | Non-fiction | HF5416.5 .N34 2011 (Browse shelf(Opens below)) | 23010/11 | Available | Z00047067 |
Includes bibliographical references and index.
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
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