Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.
Material type: TextPublication details: Oxford : Oxford University Press, 2010.Edition: 2nd edDescription: xxvi, 585 p. : col. ill. ; 25 cmISBN:- 9780199556601
- 9780199556601
- HF5415.135 .W47 2010
- QP 600
- QP 612
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.135 .W47 2010 (Browse shelf(Opens below)) | 24854/12 | Available | Z00051021 |
Includes bibliographical references and index.
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