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	1.	Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek. by Ozimek, John, 1957- Series: McGraw-Hill marketing for professionals Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill Book Co., c1993 Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.126 .O96 1993. Martin Oduor-Otieno Library (2)Call number: HF5415.126 .O96 1993, ... Place hold Add to cart (remove)
	2.	Marketing audit checklists : a guide to effective marketing resource realization / Aubrey Wilson. by Wilson, Aubrey Wilson, Aubrey. Aubrey Wilson's Marketing audit check lists Series: McGraw-Hill marketing for professionals Edition: 2nd ed., fully rev. and extended. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill, c1993 Availability: Items available for loan: Martin Oduor-Otieno Library (6)Call number: HF5415.16 .W53 1993, ... Place hold Add to cart (remove)
	3.	Competitive retail marketing : dynamic strategies for winning and keeping customers / Andrew Collins. by Collins, Andrew, 1948- Series: McGraw-Hill marketing for professionals Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill, c1992 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5429 .C577 1991. Place hold Add to cart (remove)

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