Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa.
Material type: TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1995.Edition: 8th ed., 25th anniversary edDescription: xii, 612 p. : ill. ; 24 cmISBN:- 0205159885
- 658.8 20
- HF5415 .M29748 1995
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415 .M29748 1995 (Browse shelf(Opens below)) | 21491/10 | Available | Z00040892 |
Includes bibliographical references and index.
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