What's in a brand? : building brand equity through advertising / John Philip Jones.

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Material type: Text

TextPublication details: New Delhi : Tata Mcgraw- hill, 1998.Description: xxiii, 335 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF 5823 .J 718 1998 (Browse shelf(Opens below))	13412/07	Available		Z00006653

Includes bibliographical references and index.

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