Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.
Material type: TextPublication details: New Delhi : Prentice Hall of India, c2004.Description: vii, 144 p. : 24 cmISBN:- 812032529X
- 659.1/11 21
- HF5826.5 .K45 2004
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5826.5 .K45 2004 (Browse shelf(Opens below)) | 5953/04 | Available | KCA000651 |
Includes bibliographical references and index.
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