The attention economy : understanding the new currency of business / Thomas H. Davenport and John C. Beck.
Material type: TextPublication details: Boston : Harvard Business School Press, 2001.Description: ix, 255 p. ; 25 cmISBN:- 157851441X
- 303.48/33 21
- HD30.2 .D38 2001
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Town Campus Library | Non-fiction | HD30.2 .D38 2001 (Browse shelf(Opens below)) | 17879/10 | Available | Z00035494 | |
Main Long | Town Campus Library | Non-fiction | HD30.2 .D38 2001 (Browse shelf(Opens below)) | 18703/10 | Available | Z00036194 | |
Main Short | KCA Kisumu Campus | Non-fiction | HD30.2 .D38 2001 (Browse shelf(Opens below)) | 3185/10 | Available | Z00039794 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HD30.2 .D38 2001 (Browse shelf(Opens below)) | 17414/10 | Available | Z00035257 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HD30.2 .D38 2001 (Browse shelf(Opens below)) | 18704/10 | Available | Z00036196 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HD30.2 .D38 2001 (Browse shelf(Opens below)) | 18705/10 | Available | Z00036197 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HD30.2 .D38 2001 (Browse shelf(Opens below)) | 7999/05 | Available | KCA007990 |
Includes bibliographical references and index.
"This book argues that today's businesses are headed for disaster - unless they can overcome the dangerously high attention deficits that threaten to cripple today's workplace. Accenture consultants and academics Thomas Davenport and John Beck explain that the problems for business people lie on both sides of the attention equation: on getting and holding the attention of information-flooded employees, consumers, and stockholders, and on parceling out their own attention in the face of overwhelming options.
The resolution: learn to manage this critical yet finite resource, or fail.".
"Drawing from compelling research, the authors outline four perspectives on attention management that are critical to understanding its impact on business: (1) measuring and allocating attention, (2) understanding and leveraging its psychological dimensions, (3) mastering new streamlining technologies, and (4) adapting lessons from traditional attention industries like advertising.
Using these perspectives, the authors shine new light on critical business areas including e-commerce, organizational leadership, information and knowledge management, and strategy. Attention management can be applied to help companies improve talent motivation and retention, avoid employee burnout, win customer loyalty on the Web, more effectively sell products and services, impress investors and analysts, and more."--BOOK JACKET.
There are no comments on this title.