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	1.	A Concise Guide to Market Research [electronic resource] : The Process, Data, and Methods Using IBM SPSS Statistics / by Erik Mooi, Marko Sarstedt. by Mooi, Erik Sarstedt, Marko SpringerLink (Online service) Material type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2011 In: Springer eBooks Online access: Click here to access online Availability: No items available. Add to cart (remove)
	2.	A primer on partial least squares structural equation modeling (PLS-SEM) / Joseph F. Hair ...[et al.] by Hult, G. Tomas M [author.] Ringle, Christian M [author.] Sarstedt, Marko [author.] Edition: Third edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : SAGE, 2022 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: QA275 .P88 2022. Place hold Add to cart (remove)

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