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	21.	Market-based management : strategies for growing customer value and profitability / Roger J. Best. by Best, Roger J Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .B46 2000. Place hold Add to cart (remove)
	22.	Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Kotler, Philip Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall, c1997 Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.13 .K64 1997. Place hold Add to cart (remove)

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