Customer-driven services management / S. Balachandran.
Material type:
TextPublication details: New Delhi : Sage Publications, c2004.Edition: 2nd edDescription: xiii, 304 p. : 22 cmISBN: - 0761932550
- 658.8/12/0954 22
- HF5415.5 .B354 2004
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.5 .B354 2004 (Browse shelf(Opens below)) | 11149/07 | Available | Z00002890 |
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| HF5415.35 .S65 1997 Marketing : | HF5415.5 .A34 2005 Managing customer relationships in service industries / | HF5415.5 .A34 2005 Managing customer relationships in service industries / | HF5415.5 .B354 2004 Customer-driven services management / | HF5415.5 .C8362 2001 Customer relationship management : | HF5415.5 .C8362 2001 Customer relationship management : | HF5415.5 .C8362 2001 Customer relationship management : |
Includes bibliographical references and index.
Services today -- The distinguishing characteristics -- Developing the service product -- Knowing the customer -- Marketing of services -- Attaining high quality -- Realising people potential -- Strategies for growth -- Managing information -- Some select service industries -- General insurance -- Life insurance -- Public services -- Hospitals -- Tourism -- Logistics.
In Indian context.
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