Includes index.

The elusive "it" factor -- No one is born with the "it" factor : no matter what your parents say -- The enormous value of building connections -- How to turn every conversation into a connection -- How to build instant connections by painting pictures with your words -- How to make boring jargon and stats fascinating -- Preserve your hard-won connections by avoiding patronizing patter -- Perfecting your elevator pitch : how to wow them in just three floors -- How to enhance your connections with meaningful praise and helpful criticism -- How to succeed at "small talk" (it's the only way to get to "big talk") -- How to get noticed at meetings -- The "it" factor five-step implementation program -- The delights of having the "it" factor.