Social marketing in the 21st century / Alan R. Andreasen.
Material type:
TextPublication details: Thousand Oaks : SAGE Publications, c2006.Description: xi, 264 p. : ill. ; 24 cmISBN: - 141291633X
- 1412916348
- 361/.0068/8 22
- HF5414 .A527 2006
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5414 .A527 2006 (Browse shelf(Opens below)) | 23967/11 | Available | Z00049801 |
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| HF5387 .V44 2006 Business ethics : | HF5410 .A67 2003 Applications in basic marketing : | HF5413.13 .P2962 2008 Improve your marketing and grow your business / | HF5414 .A527 2006 Social marketing in the 21st century / | HF 5415.1 .B4155 2007 Marketing : Principles and Perspective / | HF 5415.1 .B4155 2007 Marketing : Principles and Perspective / | HF 5415.1 .B4155 2007 Marketing : Principles and Perspective / |
Includes bibliographical references (p. 237-252) and index.
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
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