According to Kotler : the world's foremost authority on marketing answers your questions / Philip Kotler.
Material type:
TextPublication details: New York : AMACOM, c2005.Description: xxii, 168 p. : 23 cmISBN: - 0814472958
- 658.8 22
- HF5415 .K624 2005
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415 .K624 2005 (Browse shelf(Opens below)) | 16983/10 | Available | Z00033453 |
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| HF5415 .J5 2010 Principles and practice of marketing / | HF5415 .J7658 2003 Foundations of marketing / | HF5415 .K452 2004 Marketing : | HF5415 .K624 2005 According to Kotler : | HF5415 .K625 2000 Marketing : | HF5415 .K625 2000 Marketing : | HF5415 .K625 2000 Marketing : |
Includes index.
Pt. 1. Markets and marketing -- Pt. 2. Marketing strategy -- Pt. 3. Marketing tools (the 4Ps) -- Pt. 4. Marketing planning -- Pt. 5. Marketing organization -- Pt. 6. Marketing control -- Pt. 7. Marketing areas of application -- Pt. 8. Marketing excellence.
"According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts."--BOOK JACKET.
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