Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.
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TextPublication details: New York : Wiley, c1999.Description: xvi, 623 p. : ill. ; 26 cmISBN: - 0471170682
- HF5415.2 .K86 1999
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.2 .K86 1999 (Browse shelf(Opens below)) | 4681/04 | Available | KCA003288 |
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Includes bibliographical references and index.
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