Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2009.Edition: 6th edDescription: xxiii, 598 p. : ill. ; 26 cmISBN: - 9780135070659 (casebound)
- 338.5024/658 22
- HD30.22 .K39 2009
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HD30.22 .K39 2009 (Browse shelf(Opens below)) | 16712/09 | Available | Z00030302 |
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| HD30.22 .G68 2000 Introductory economics for business & management / | HD30.22 .H57 2003 Managerial economics / | HD30.22 .H57 2003 Managerial economics / | HD30.22 .K39 2009 Managerial economics : | HD30.22 .K43 2003 Managerial economics / | HD30.22 .K78 2006 Managerial economics / | HD30.22 .K78 2007 Managerial economics : |
Includes bibliographical references and index.
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
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