Principles of global marketing / Warren J. Keegan, Mark C. Green.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1997.Description: xxi, 421 p. : ill. (some col.), col. maps ; 26 cmISBN: - 0137222998
- 658.8/48 20
- HF1416 .K443 1997
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Main Short
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KCA Kisumu Campus | Non-fiction | HF1416 .K443 1997 (Browse shelf(Opens below)) | 2762/08 | Available | Z00032524 | |
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Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF1416 .K443 1997 (Browse shelf(Opens below)) | 11585/07 | Available | Z00003524 | |
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF1416 .K443 1997 (Browse shelf(Opens below)) | 14253/08 | Available | Z00008614 |
Browsing KCA Kisumu Campus shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF1416 .C375 2005 International marketing / | HF1416 .J63 2006 Global marketing : | HF1416 .K44 2002 Global marketing management / | HF1416 .K443 1997 Principles of global marketing / | HF1416 .K443 2000 Global marketing / | HF1416 .K443 2000 Global marketing / | HF1416 .K68 2001 Global marketing management / |
Rev. ed. of: Multinational marketing management. 3rd ed. 1984.
World maps on endpapers.
Includes bibliographical references and indexes.
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