Strategic marketing management : a means-end approach / Mark E. Parry.
Material type:
TextSeries: McGraw-Hill executive MBA seriesPublication details: New York : McGraw-Hill, c2002.Description: ix, 275 p. : ill. ; 24 cmISBN: - 0071450939
- 658.8 21
- HF5415.13 .P336 2002
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Town Campus Library | Non-fiction | HF5415.13 .P336 2002 (Browse shelf(Opens below)) | 21483/10 | Available | Z00040805 | |
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KCA Kisumu Campus | Non-fiction | HF5415.13 .P336 2002 (Browse shelf(Opens below)) | 2739/08 | Available | Z00032608 | |
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KCA Kitengela Campus Library | Non-fiction | HF5415.13 .P336 2002 (Browse shelf(Opens below)) | 21484/10 | Available | Z00040804 | |
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .P336 2002 (Browse shelf(Opens below)) | 14230/10 | Available | Z00008626 | |
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Martin Oduor-Otieno Library This item is located on the library ground floor | Non-fiction | HF5415.13 .P336 2002 (Browse shelf(Opens below)) | 14231/08 | Available | Z00008627 | |
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Main Short
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Martin Oduor-Otieno Library This item is located on the library ground floor | Non-fiction | HF5415.13 .P336 2002 (Browse shelf(Opens below)) | 20062/10 | Available | Z00037853 | |
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .P336 2002 (Browse shelf(Opens below)) | 21053/10 | Available | Z00039400 |
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| HF5415.13 .M69 1995 Cases in marketing management / | HF5415.13 .P32 2007 The manager's guide to competitive marketing strategies / | HF5415.13 .P336 2002 Strategic marketing management : | HF5415.13 .P336 2002 Strategic marketing management : | HF5415.13 .P36 2007 Marketing in the new global order : | HF5415.13 .P36 2007 Marketing management : | HF5415.13 .P387 1998 Marketing management : |
Includes bibliographical references and index.
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