Strategic marketing management : a means-end approach / Mark E. Parry.
Material type:
TextSeries: McGraw-Hill executive MBA seriesPublication details: New York : McGraw-Hill, c2002.Description: ix, 275 p. : ill. ; 24 cmISBN: - 0071450939
- 658.8 21
- HF5415.13 .P336 2002
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Main Long
|
Town Campus Library | Non-fiction | HF5415.13 .P336 2002 (Browse shelf(Opens below)) | 21483/10 | Available | Z00040805 | |
|
Main Short
|
KCA Kisumu Campus | Non-fiction | HF5415.13 .P336 2002 (Browse shelf(Opens below)) | 2739/08 | Available | Z00032608 | |
|
Main Long
|
KCA Kitengela Campus Library | Non-fiction | HF5415.13 .P336 2002 (Browse shelf(Opens below)) | 21484/10 | Available | Z00040804 | |
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .P336 2002 (Browse shelf(Opens below)) | 14230/10 | Available | Z00008626 | |
|
Main Short
|
Martin Oduor-Otieno Library This item is located on the library ground floor | Non-fiction | HF5415.13 .P336 2002 (Browse shelf(Opens below)) | 14231/08 | Available | Z00008627 | |
|
Main Short
|
Martin Oduor-Otieno Library This item is located on the library ground floor | Non-fiction | HF5415.13 .P336 2002 (Browse shelf(Opens below)) | 20062/10 | Available | Z00037853 | |
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .P336 2002 (Browse shelf(Opens below)) | 21053/10 | Available | Z00039400 |
Browsing KCA Kitengela Campus Library shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.13 .M369 2009 Basic marketing : | HF5415.13 .M3699 2010 Marketing management / | HF5415.13 .P336 2001 Strategic marketing management : a means-end approach / | HF5415.13 .P336 2002 Strategic marketing management : | HF5415.13 .P387 1998 Marketing management : | HF5415.13 .P387 1998 Marketing management : | HF5415.13 .W249 2006 Marketing strategy : |
Includes bibliographical references and index.
There are no comments on this title.