Strategic integrated marketing communication : Theory and practice / Larry, Percy.
Material type: TextPublication details: Amsterdam : Elsevier, 2008.Description: xiii, 308p. : col.ill. ; 25 cmISBN:- 9780750679800
- HF5415.123 .P476 2008.
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.123 .P476 2008. (Browse shelf(Opens below)) | 25556/12 | Available | MOOL12060728 |
includes bibliographical references and index.
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