Introduction to marketing : theory and practice / Adrian Palmer.
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TextPublication details: Oxford : Oxford University Press, c2004.Description: xxiv, 645 p. : ill. ; 25 cmISBN: - 0199266271
- HF5415 .P2342 2004
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415 .P2342 2004 (Browse shelf(Opens below)) | 24924/12 | Available | MOOL12050082 |
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| HF5415 .M658 2003 Marketing : | HF5415 M67 1993 Elements of marketing / | HF5415 .N39 2008 Fundamentals of marketing / | HF5415 .P2342 2004 Introduction to marketing : | HF5415 .P2343 2000 Principles of marketing / | HF5415 .P2343 2000 Principles of marketing / | HF5415 .P2343 2000 Principles of marketing / |
Includes bibliographical references and indexes.
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