Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.
Material type: TextPublication details: Oxford : Oxford University Press, 2010.Edition: 2nd edDescription: xxvi, 585 p. : col. ill. ; 25 cmISBN:- 9780199556601
- 9780199556601
- HF5415.135 .W47 2010
- QP 600
- QP 612
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Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.135 .W47 2010 (Browse shelf(Opens below)) | 24854/12 | Available | Z00051021 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.13 .Z83 2002 Supply chain management / | HF5415.135 .C72 2003 Strategic marketing / | HF5415.135 .C72 2003 Strategic marketing / | HF5415.135 .W47 2010 Strategic marketing : | HF5415.15 .B353 1999 Product strategy and management / | HF5415.15 .E43 2007 Strategic brand management / | HF5415.15 .L37 2003 Priceless : |
Includes bibliographical references and index.
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