The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
Material type:
TextPublication details: Hoboken, N.J. : Wiley, 2011.Description: x, 244 p. : ill. ; 26 cmISBN: - 9781119993643
- 658.8/3 23
- HD38.7 .H44 2011
- BUS043000
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HD38.7 .H44 2011 (Browse shelf(Opens below)) | 28360/16 | Available | MOOL16020373 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HD38.5 .V64 2016 Business logistics management / | HD38.5 .W57 2019 Principles of supply chain management : a balanced approach / | HD38.5 .W574 2008 Process management / | HD38.7 .H44 2011 The handbook of market intelligence : | HD38.7 .J33 2018 Business analytics : a contemporary approach / | HD38.7 .S539 2015 Enterprise business intelligence and data warehousing : | HD38.7 .V53 2004 Competitive intelligence : |
Includes bibliographical references and index.
"This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"--
"This text is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"--
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