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Analysis of marketing strategies adopted by banks : a case study of Co-operative Bank of Kenya Limited / Mirriam Wanja Nduguyah.

By:

Nduguyah, Mirriam Wanja

Material type: Text

Text

TextSeries: A research project submitted in partial fulfillment of the requirement for the final year of the Bachelor of Commerce degree at KCA UniversityPublication details: Nairobi : KCA University, 2011.Description: vii, 41 p. : ill. ; 29 cmSubject(s):

Marketing strategies

LOC classification:

COM 718/11

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Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library ground floor	Non-fiction	COM 718/11 (Browse shelf(Opens below))	COM 718/11	Available		Z00045941

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Previous	COM 715/11 An investigation of factors contributing to undercapitalization in small scale enterprises in Kenya /	COM 716/11 Investigation to the success factors for effective risk management in insurance institutions :	COM 717/11 Analysis of factors influencing probability of investment decisions in the Nairobi Stock Exchange :	COM 718/11 Analysis of marketing strategies adopted by banks :	COM 719/10 An analysis of the value of the enterprise risk management /	COM 720/11 Factors that influence choice of distribution channel in the industry of Kenya :	COM 724/11 Evaluation of the impact of management investment strategies on the performance of micro-finance institutions in Kenya /	Next

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