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An analysis of the impact of billboard advertising on customer attraction in the telecommunication sector : a case study of Safaricom, Nairobi / Fidelis Wanjiku Njai

By: Material type: TextTextSeries: A research project submitted in partial fulfillment of the requirement for the final year research project of the bachelor of commerce degree programme KCA UnivesityPublication details: Nairobi: KCA University; 2010.Description: x, 53 p. : ill. ; 29cmSubject(s): LOC classification:
  • COM 781/11
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