International business strategy : rethinking the foundations of global corporate success / Alain Verbeke.
Material type: TextPublication details: Cambridge : Cambridge University Press, c2013.Edition: 2nd edDescription: xxiii, 590 p. : ill. ; 25 cmISBN:- 9781107027893
- 9781107683099
- 658.4/092 23
- HD62.4 .V466 2013
- BUS035000
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Main Long | KCA Kitengela Campus Library | Non-fiction | HD62.4 .V466 2013 (Browse shelf(Opens below)) | 27337/14 | Available | MOOL14061389 | |
Main Short | KCA Kitengela Campus Library | Non-fiction | HD62.4 .V466 2013 (Browse shelf(Opens below)) | 725/17 | Available | KIT17060496 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library Second Floor | Non-fiction | HD62.4 .V466 2013 (Browse shelf(Opens below)) | 27338/14 | Available | MOOL14061390 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library Second Floor | Non-fiction | HD62.4 .V466 2013 (Browse shelf(Opens below)) | 27339/14 | Available | MOOL14061391 |
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HD31 .R35 2009 Modern management : | HD31 .U47 2012 Product design and development / | HD62.4 .V466 2013 International business strategy : | HD62.4 .V466 2013 International business strategy : | HD69.P75 .M36 2003 Information systems project management : | HF5548.4.M525 C6833 1999 Microsoft office 2000 : | HF5548.4.M525 .P4675 2004 Sams teach yourself microsoft office 2003 in 24 hours / |
Includes bibliographical references and index.
"Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies"--
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