The role of intergrated marketing communication leveraging on brand switching: a case of the telecommunication sector in kenya / Maina Michael Kabutu
Material type: TextSeries: Summited in partial fullfilment of the requirement for the final; year research project of the bachelor of commerce degree programme Kca universityPublication details: Nairobi : KCA University 2012Description: xv, 71 p. : ill.; 29 cmISBN:- 1000504
- COM 004/14
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | KCA Kitengela Campus Library | Non-fiction | COM 004/14 (Browse shelf(Opens below)) | com 004/14 | Available | KIT14050935 |
includes references
There are no comments on this title.